Creating Your Brand
When we hear the word “brand,” most of us think of a logo, a slogan, or another identifiable mark. But that’s just one part of the definition. The term brand is an intangible marketing concept that helps people recognize and identify a product and, at best, reach for it instead of one of its competitors.
Its brands are among the most important and valuable assets that a company owns. They can make or break a company. That’s why companies do extensive research before launching a new product. They work to identify the target market for their product. From there, every aspect of its content, design, and marketing is tailored to the brand identity that they want to create for that market.
When a company seeks to define its public image, it first must determine its brand identity, or how it wants to be viewed by the public. A company logo reflects its message, slogan, and product.
The goal is to make the brand memorable and appealing to the consumer, or rather to the consumer that the company is targeting, whether that is hip single people, couples with small children, or affluent retirees.
The company may use a design firm or logo design software to come up with ideas for the visual aspects of a brand, such as its logo. A successful brand accurately portrays the message or feeling the company wants to get across. This results in brand awareness, or the recognition of the brand’s existence and what it offers.
Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity.
If done right, a brand results in an increase in sales not just for the specific product being sold but for other products sold by the same company. A good brand produces trust, and, after having a good experience with one product, the consumer is more likely to try another product related to the same brand.
Let us help create your brand loyalty.
Types of Brands
The type of brand used depends on the entity using it. The following are some of the most common forms of brands:
- Corporate Brands: Corporate branding is a way for companies to enhance their reputations and distinguish themselves from competitors in their industries. The company’s pricing, mission, target market, and values all reflect the corporate brand.
- Personal Brands: Social media enabled ordinary people to become influencers. Their financial success depends on their ability to create a brand that attracts an audience that certain advertisers want to reach. Personal brands are built through social media posts, sharing images and videos, and conducting meet-and-greets.
- Product Brands: Introducing a new product or supporting an existing product involves creating and maintaining its brand. Branding a product starts with market research and identifying the right target market.
